ResPath is a turnkey service created by Cardinal Communications to give meeting planners and hoteliers a proactive and effective means to increase meeting registrations, and fill hotel group room blocks to reduce attrition. ResPath uses a unique combination of intelligent planning, professional guidance, state-of-the-art technology, focused services and collaboration.  ResPath is results driven and cost effective.

ResPath combines focused technology and services to facilitate a meeting planner and hotel partnership intent upon making it easy for attendees to register for your meeting and select a group hotel.  The result is maximized registration and decreased exposure to room block attrition.

ResPath is built upon the CardinalWare technology platform so you can work efficiently and effectively online.

• Manage information
• Publish
• Communicate
• Marketing and Promotion
• Educate and Motivate attendees so they’ll register and then book in the block
• Track responses and follow up

ResPath is an easy-to-implement process.  It is collaboration between the planner and the hotelier, managed by the experienced professionals at Cardinal Communications, a trusted name in the meetings industry. 

Here is what ResPath does:

1. Sends personalized email messages to attendees to announce registration and housing for the meeting (marketing)
2. Links to official channels for meeting registration and group housing.
3. Publishes a mini-Website (content management) with
   1. Meeting information with text, graphics and links
   2. Reasons for booking into the block (education)
   3. Incentives from Hotel and Meeting Host (Association) for those attendees who book in the block (motivation/behavior modification)
4. Tracks click-through responses from attendees in real time
5. Captures valuable information from attendees who decide not to stay in the group block
6. Resends personalized email messages to attendees based upon previous ResPath action/inaction (Marketing)

Cardinal provides the services to handle mini-Website development for ResPath utilizing content provided by the Meeting Host and the Group Hotel(s).  We take care of sending your email communications, and provide password protected administrative access to authorized Meeting Host or Hotel staff for monitoring responses. With minimal training, these roles may also be taken on by designated Meeting Host or Hotel staff. 

ResPath is flexible and cost effective. It helps maximize meeting attendance and increase attendee reservations into the group hotel block to reduce risk of attrition. Its helps you increase revenues, reduce expenses and work smarter.

CLICK HERE to request more information or to request a FREE DEMO.